ALANNA: India’s First Specialized Lip Care Brand | USFDA Approved.

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Trio of Lip Wash,Day Lip ButterMask & Berry Lip Scrub
Buy Day Lip ButterMask for Pink Lips
A man holding bottle of ALANNA's lip wash
Beet & Berry Lip Scrub for exfoliation
Elliptical shaped lip scrubbing brush that has silicone bristles.
ALANNA's lip wash for men is composed of ferulic and lactobionic acid,
This beautiful pink stain is what we all want on our lips and the major component in this is beetroot.
A person applying beetroot lip scrub on his/her lips.
Trio of Lip Wash,Day Lip ButterMask & Berry Lip Scrub
Buy Day Lip ButterMask for Pink Lips
A man holding bottle of ALANNA's lip wash
Beet & Berry Lip Scrub for exfoliation
Elliptical shaped lip scrubbing brush that has silicone bristles.
ALANNA's lip wash for men is composed of ferulic and lactobionic acid,
This beautiful pink stain is what we all want on our lips and the major component in this is beetroot.
A person applying beetroot lip scrub on his/her lips.

Lip Pigmentation Reduction Kit (Men)
Lip Wash™ + Day Lip ButterMask + Beet & Berry Lip Scrub

Unlock Fresh and Healthy Lips by Combating Tough Pigmentation with this 2 step Cleanse & Repair Kit.

This Duo is your Ultimate key to Fresh, Healthy Lips. Cleanse your lips like never before with World’s First Lip wash that thoroughly Cleanses all day long dirt and Smoking stains. Meanwhile Night Lip ButterMask With the power of two Actives ,helps reverse lip pigmentation.

Intense Lightening & Hydrating Lip Wash (Men)

Effectively Cleanse your Lips with our Innovative Lip Wash, Powered with World renowned Actives 0.5% Ferulic Acid and1% PHA Lactobionic Acid. It is specifically formulated to Combat Tough Lip Pigmentation and Boost Intense Hydration.

Day Lip ButterMask and Beet & Berry Lip Scrub

It is specifically formulated with lab-proven Active - Palmitoyl Tripeptide-38 to lighten lip pigmentation in 28 days. The dual-action formula reduces lip pigmentation, plumps lip lines while providing 10x hydration throughout the day for bright, soft & pink lips.
Fruit punch delight of Beetroot, Strawberry and Pomegranate removes dead skin and darkness from lips, providing moisturised, smooth and pink lips.

Repairs UV damage

Hyperpigmentation & Lip lines Reduction

Wrinkle free, young looking, plump & pink lips.

Overnight deep hydration.

Repairs sun damage & smoothens lips.

Improves suppleness & elasticity

Helps remove Long Lasting Lipstick

Dermatologically-tested with lip safe ingredients.

Lip tools :
- In-built Premium Silicone bristles gently remove dirt and pollution grimes from lip lines.
- Dual purpose - Elliptical shaped Lip Brush reaches difficult corners, exfoliates & stimulates blood circulation.

₹1,599
₹2,248

|

Weight: 1N + 30ml + 15g + 15g

• Dispatches within 72 hours.
• Free delivery for prepaid orders above ₹500
• Free delivery for COD orders above ₹900.

Behind The Scenes

Benefits

99%

felt HYDRATED

90%

saw LIGHTENED LIPS

100%

Witnessed CLEAN lips

(*Based on 14 days consumer studies on 35 subjects)

Key Actives

What is Ferulic Acid?

Ferulic Acid, commonly known as Hydroxycinnamic Acid is a powerful antioxidant which helps in neutralising free radical damage caused by pollution, smoking, UV rays, diet and infrared radiation. It is a Phytochemical, an organic compound found in the cell wall of certain plants (oats, brown rice, peanuts, oranges, and apples). It is highly rich in Vitamin A, C and E which is said to treat sun damage and dark spots. Its skin protective properties combat the negative effects of inflammatory-inducing free radicals. When applied topically it improves signs of premature ageing like the appearance of fine lines and wrinkles for the smooth, firm and bright skin

How does it help combat tough Pigmentation?

Ferulic Acid acts as a shield to protect the skin against the free radical formation. Free radicals are responsible for premature ageing including lip lines & wrinkles, dark spots and pigmentation.

It is a potential pigmentation inhibitor as the structure of Ferulic acid is similar to tyrosine (an enzyme that causes melanogenesis – the production of melanin) which reduces pigmentation and brightens dark skin through competitive Inhibition with tyrosine. It works as a healing and protection cover for the skin which protects the integrity and barrier of skin. It has powerful antioxidant properties that aid in the prevention of early signs of ageing and UV damage.

What is PHA Lactobionic Acid ?

PHA is a Polyhydroxy Acid. It is a gentle, water-soluble acid that not only hydrates but also mildly exfoliates your lip skin.It is not just an exfoliator but also functions as a humectant which helps retain skin moisture and boosts cell regeneration. PHA can strengthen your skin's lipid barrier and help protect it from other environmental aggressors. Its mildness makes it an ideal ingredient to be used by sensitive lip skin.It incorporates all the benefits of alpha hydroxy acids (fruit acids) and does not cause any irritations.This exfoliating agent is rich in antioxidants so it helps reverse and prevent UV damage. 

How PHA Works?

PHA is a Polyhydroxy Acid. It is a gentle, water-soluble acid that not only hydrates but also mildly exfoliates your lip skin.It is not just an exfoliator but also functions as a humectant which helps retain skin moisture and boosts cell regeneration. PHA can strengthen your skin's lipid barrier and help protect it from other environmental aggressors. Its mildness makes it an ideal ingredient to be used by sensitive lip skin.It incorporates all the benefits of alpha hydroxy acids (fruit acids) and does not cause any irritations.This exfoliating agent is rich in antioxidants so it helps reverse and prevent UV damage. 

What is Pracaxi Seed Oil?

Pracaxi Seed Oil is a powerhouse of benefits, comes from Pentaclethra macroloba, a hyper-dominant tree of the Amazon rainforest. It is rich in Retinoid (a derivative of vitamin A), well known for its anti-aging benefits & skin restoration ability. It has Vitamin F (made up of Two Fats), which helps repair the skin barrier. It is also known as Liquid Gold as it has the highest concentration of Behenic Acid, which helps keep hydration levels in check.

Why is it called Liquid Gold?

Pracaxi Seed Oil is also known as Liquid Gold because of its unique composition of a group of fatty acids that hydrate extremely dry skin by preserving moisture and maintaining high water retention capacity and skin integrity.It has a high concentration of behenic acid, a saturated fatty acid with excellent moisturizing & hydrating properties, and acts as a natural humectant that retains and prevents moisture loss in the skin.It contains two essential acids, namely Linoleic and Linolenic (polyunsaturated acids), also known as Vitamin F, and are highly rich in Omega 3 & Omega 6, respectively. It promotes Ceramides' production, which helps repair the skin barrier, retain moisture, and replenish skin cells. Ceramide is a vital component of the skin barrier as it forms the epidermis layer of the skin, blocking out irritants and protecting against UV damage. 

How does it help in reducing pigmentation?

Retinoids subdue melanin production and stimulate hyaluronic acid formation. It goes beneath the epidermis (outer layer of skin) to the dermis (middle layer of skin) to neutralize the free radicals that otherwise can decline already present collagen in the body and stimulate the growth of elastin and collagen (a fibrous protein secreted by connective tissues). This effectively reduces pigmentation and prevents early signs of aging such as wrinkles, fine lines, and sagging. It promotes an increase in the density of the network of collagen fibers in the dermis. In this way, it gives a firming effect, deep hydration, fades age spots, and softens rough skin patches. Along with collagen, it also stimulates the production of new blood vessels, which gradually accelerates the natural cell turnover rate. 

What is Palmitoyl Tripeptide 38?

Palmitoyl Tripeptide is a three amino acid derived highly functional peptide that plays a vital role in skin cell regeneration.

Why is it effective in reducing pigmentation?

Tripeptide is a Tyrosinase inhibitor that prevents over-stimulation of Tyrosinase enzyme (act as a catalyst for melanin production) hence limiting overproduction of pigment or melanin in the skin, which is responsible for darkening or pigmentation.

How does it reduce Pigmentation?

This super potent peptide modulates cell activity by stimulating cell turnover and aids in wound repair by replicating the skin matrix. Its matrikine like effects, i.e., restoring damaged skin cells by imitating or mimicking the original cell structure, stimulate the synthesis of six major constituents of the dermis (Collagen I, Collagen III, Collagen IV, Fibronectin, Hyaluronic acid, and Laminin).
The skin protein gradually realigns and creates new cells that help in erasing fine lines and wrinkles, providing even skin tone while structuring and strengthening connective tissue to induce cell recovery and wound healing. The combining effect of Fibronectin and Hyaluronic acid accelerates vivo tissue repair, improves skin moisture & elasticity.

What are the other benefits of Palmitoyl Tripeptide?

This anti-inflammatory peptide hydrates the skin and restores firmness and elastin, making it the preferred ingredient to treat pigmentation and prevent premature aging.

How To Use?

  • Press the pump of Lip Wash to extract the foam & apply with bristles directly on lips.
  • Use lip brush in a gentle circular motion to exfoliate additional dead skin to prep your lips. 
  • Rinse off with water & pat dry. Follow up with ALANNA's Lip ButterMask®.
  • Scoop out a generous amount of the ButterMask® by using a spatula.
  • Apply on both upper & lower lips and spread it evenly.
  • Massage both lips together for a smoother absorption for 5 to 10 seconds.
  • Apply 2-3 times daily during the day and see visible results in 28 days

Cruelty Free & Vegan

USFDA Approved

Dermatologically tested

Lip Safe

High Performing Actives

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