We are India’s First Specialized Lip Care Brand. We understand that there is no other body part like Lips, hence it requires special attention.  And thus, we decided to just focus on Lips and make specialized Lip care products for all your Lip Care needs. 

But just making lip care products like any other brand does not make us specialized - Our carefully developed formulation does. Our in-depth study of lips properties and finding the apt ingredients to resolve issues. We source finest of the ingredients across the world to develop the best quality of products.  

Your Lips might need nourishment, treatment or styling, we offer products in all lip care categories with a complete regime based product line. We understand that everyone has a different budget, but all lips deserve special care & attention. So, we make sure to offer products in all price segments. Your pocket should not restrict you to take the best care for your lips.

We are a USFDA approved entity. We use Ecocert certified ingredients, our products are dermatologically tested and vegan.  

About the founder:

Rashi has been a beauty fanatic since childhood. She was always curious how the little creams inside the jar could improve the skin. She loves to study the ingredients which can create an impact and to get the desired results. So, even after working with some of the best brands in the world like Samsung and Lenovo, her childhood passion drove her to leave the corporate world and start experimenting with ingredients to develop her own formulated products.