Why we created ALANNA®
"ALANNA® wasn’t born to follow trends — it was born to fill a real need, for people with real skin concerns."
Rashi Bahel Mehra
Founder, ALANNA®
For years, my skin reacted to everything — and most products only made it worse. What I needed didn’t exist: something soft, simple, and that actually worked.
That’s what led me to start ALANNA®, a brand built not on perfection, but on presence. Real skin changes, and your skincare should evolve with it. For me, ALANNA® is a personal mission to create formulas that restore balance, build confidence, and never overpromise.
I wanted people especially those with sensitive, concern-prone skin to feel seen, supported, and safe in their routines. Because when your skin is respected, you feel more like yourself.
This is ALANNA® - where science meets softness, and your skin comes first.
“I’ve always believed the future of skincare lies in balance — between nature and science.”
Ankesh Mehra
Co-Founder, ALANNA®
From day one, I’ve been driven by formulation not just how a product feels, but how it functions. With ALANNA®, my goal has been to create clean, high-performance skincare that respects sensitive skin without compromising on efficacy.
Every ingredient we use is researched and purpose-driven. I’m passionate about merging dermatologist-recommended actives with soothing botanicals, building products that work in harmony with the skin barrier not against it.
We don’t believe in overcomplicating skincare. Just clean, intelligent formulations that deliver visible results with zero harshness. When skincare is done right, it’s not loud. It’s quietly transformative.
"ALANNA® wasn’t born to follow trends — it was born to fill a real need, for people with real skin concerns."
Rashi Bahel Mehra
Founder, ALANNA®
For years, my skin reacted to everything — and most products only made it worse. What I needed didn’t exist: something soft, simple, and that actually worked.
That’s what led me to start ALANNA®, a brand built not on perfection, but on presence. Real skin changes, and your skincare should evolve with it. For me, ALANNA® is a personal mission to create formulas that restore balance, build confidence, and never overpromise.
I wanted people especially those with sensitive, concern-prone skin to feel seen, supported, and safe in their routines. Because when your skin is respected, you feel more like yourself.
This is ALANNA® - where science meets softness, and your skin comes first.
“I’ve always believed the future of skincare lies in balance — between nature and science.”
Ankesh Mehra
Co-Founder, ALANNA®
From day one, I’ve been driven by formulation not just how a product feels, but how it functions. With ALANNA®, my goal has been to create clean, high-performance skincare that respects sensitive skin without compromising on efficacy.
Every ingredient we use is researched and purpose-driven. I’m passionate about merging dermatologist-recommended actives with soothing botanicals, building products that work in harmony with the skin barrier not against it.
We don’t believe in overcomplicating skincare. Just clean, intelligent formulations that deliver visible results with zero harshness.
When skincare is done right, it’s not loud. It’s quietly transformative.
OUR PRODUCTS
IT STARTS WITH BETTER SCIENCE
We spent years researching all the unique needs of the lips, applying the most advanced science, and meticulously hand-selecting each and every ingredient from around the world to create the best products for your lips. From hydration to lip lightening, and everything in between.
OUR PRODUCTS
IT STARTS WITH BETTER SCIENCE
We spent years researching all the unique needs of the lips, applying the most advanced science, and meticulously hand-selecting each and every ingredient from around the world to create the best products for your lips. From hydration to lip lightening, and everything in between.
OUR PROMISE
WE’RE HERE TO MAKE IT EASY AND SIMPLE
We think taking care of your lips shouldn’t be a hassle. That’s why all our products come with simple and easy directions, why most of our products are purposefully designed to be portable, and why we believe in offering a one-stop shopping destination for any and all of your lip needs. Morover, all our products are
- LAB PROVEN - We keep it transparent and real
- LIP SAFE - Our products are made of edible food based and organic ingredients
- SCIENTIFICALLY APPROVED - We use Ecocert certified ingredients which Dermatologically Tested
- SUSTAINABLE - We use vegan, cruelty free products that contribute towards sustainable living
OUR JOURNEY
HOW FAR WE'VE COME
We come from the heart of India, Bhopal, Madhya Pradesh. And make continuous efforts to provide you something that is purely coming from the heart. We were among one of the first lip care brands to introduce lip scrubs. Customers reached out to us for more specific lip care concerns , for which no right product was available in the market. We decided to develop those products. ALANNA’s efforts were noticed and featured by platforms like Business World, Economic Time, Quint, Daily Hunt and many more. We are positioned among top 20 successful women entrepreneur brands in 2021.
OUR JOURNEY
HOW FAR WE'VE COME
We come from the heart of India, Bhopal, Madhya Pradesh. And make continuous efforts to provide you something that is purely coming from the heart. We were among one of the first lip care brands to introduce lip scrubs. Customers reached out to us for more specific lip care concerns , for which no right product was available in the market. We decided to develop those products. ALANNA’s efforts were noticed and featured by platforms like Business World, Economic Time, Quint, Daily Hunt and many more. We are positioned among top 20 successful women entrepreneur brands in 2021.