ALANNA: The Specialized Lip Brand.

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Lip Wash (Women) | 0.5% Alpha Arbutin | 1% PHA Lactobionic Acid
An image briefing ingredients used in lip wash
Steps for application of lip wash
Routine for Lip Pigmentation Treatment
A bottle of lip wash being held in hand
Alanna Lip Pigmentation Reduction  Review
Lip Wash (Women) | 0.5% Alpha Arbutin | 1% PHA Lactobionic Acid
An image briefing ingredients used in lip wash
Steps for application of lip wash
Routine for Lip Pigmentation Treatment
A bottle of lip wash being held in hand
Alanna Lip Pigmentation Reduction  Review

Lightening & Exfoliating
Lip Wash + Lip Brush (Women)

4.6 (128 reviews)

A Lip Lightening, Gentle Foam Exfoliator with PHA Lactobionic Acid and Alpha Arbutin for revealing Pink, Plum & soft lips

BENEFITS

✓ Lightens Dark Lips
✓ Boosts Post - Wash Hydration
✓ Instant Smooth & Plumps Lips

Weight: 30ml (1N)

₹799
₹1,299

38% Off

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Description

Attain your Lip Hygiene!

Now effectively cleanse your Lips with our Innovative Lip Wash, powered with world renowned Actives 0.5% Alpha Arbutin and 1% PHA Lactobionic Acid. It is specifically formulated to actively Reduce Lip Pigmentation and Boost Intense Hydration. Celebrate Hydrated, Lightened and Clean Lips Everyday!

Additional benefits

• Repairs UV damage
• Plumps lip lines
• Improves suppleness and elasticity
• Dermatologically-tested with lip safe ingredients.

Key Actives

0.5% Alpha Arbutin 1% PHA Lactobionic Acid (Vegan, COSMOS Approved)

Main Ingredients

Aqua, Mild Organic surfactants (Coco-Glucoside & Decyl-Glucoside), Vegetable Glycerin, D- Panthenol (Pro-Vitamin B5), Lactic Acid(Vegan), Phenoxyethanol (Organic Certified Preservative), Organic Certified Colour, Food grade Flavour (Strawberry)

How To Use?

CLEANSE 
Press the pump of Lip Wash  to extract the foam & apply with bristles directly on lips.

EXFOLIATE
Use lip brush in a gentle circular motion to exfoliate additional dead skin to prep your lips. 

TREAT & MOISTURISE
Rinse off with water & pat dry. Follow up with ALANNA's Lip ButterMask®.

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4 in 1 Benefits

Lip Wash Stories

Key Actives

What is Alpha Arbutin?

Arbutin is a naturally occurring chemical found in a variety of plants, including bearberry, mulberry, and pomegranate. Alpha Arbutin is the chemically synthesized version of this plant extract. It is a hydroquinone derivative, which is one of the most effective and safe skin-lightening and spot-fading Active. It is a more stable and effective version of arbutin. It not only treats existing pigmentation but also aids in the prevention of UV-induced pigmentation.

How does it help reduce Pigmentation?

Arbutin reduces pigmentation by stopping any extra melanin production by blocking the production of tyrosinase (an enzyme responsible for melanin production). It works by gently releasing Hydroquinone (skin lightening ingredient) over time, lowering melanin formation in the skin. Melanin production happens in the melanocytes cell where tyrosinase makes tyrosine(amino acid) and converts it into melanin. Alpha arbutin has a similar structure to tyrosine hence disrupting this chain of events by pausing tyrosine activity. This process limits melanin production, thus reducing hyperpigmentation. 

What are the other benefits of Alpha Arbutin?

It is also known for its antioxidant and anti-inflammatory properties, which protect cells against the effects of free radicals and reduce post-inflammatory pigmentation. It is much gentler on the skin since it slowly releases its active component, Hydroquinone, and therefore can be used for sensitive skin.

What is PHA Lactobionic Acid?

PHA is a Polyhydroxy Acid. It is a gentle, water-soluble acid that not only hydrates but also mildly exfoliates your lip skin. It is not just an exfoliator but also functions as a humectant that helps retain skin moisture and boosts cell regeneration. PHA can strengthen your skin's lipid barrier and help protect it from other environmental aggressors. Its mildness makes it an ideal ingredient to be used for sensitive lip skin.It incorporates all the benefits of alpha-hydroxy acids (fruit acids) and does not cause any irritations. This exfoliating agent is rich in antioxidants, so it helps reverse and prevent UV damage. 

How does PHA Works?

The molecular structure of PHA is larger in size; hence they do not penetrate as deeply and are absorbed in a slower rate into the skin.It is the mildest and gentlest acid that works over the skin surface. It gently removes dead skin cells, making skin smooth and soft. Its anti-inflammatory properties and surface-level penetration make it perfect for sensitive lip skin. It is a potent antioxidant that neutralizes the effects of environmental damage, including UV, pollution, premature aging, and inflammation. This Power-Packed humectant effectively hydrates sensitive lip skin. 

Dual Purpose Lip Brush

Thin bristles
Reaches difficult corners of lips & exfoliates

Rounded bristles
Awakens lip skin by stimulating blood circulation

100,000+ women have CURED their Lip Pigmentation with ALANNA
You Can Be Next!

Personalize Your Routine

ALANNA's lip wash is a thick and silky foam solution that gently glides over your lips.

How Does Lip Wash Help Cleanse Your Lips?

Ever wonder why the lips aren't cleansed despite being one of the most prominent, sensitive & most often used parts of your face and being so close to the mouth?

When a thick layer of dirt accumulates on the lips and remains throughout the day, the possibilities of germs and other impurities entering the mouth are significantly increased.

Lip cleansing should be the first step in your lip care regimen since it prepares your lips for better absorption of other lip care products and helps to balance pH levels for clean & fresh lips.

ALANNA’s Lip Wash is a mild yet effective solution with thick & silky foam. It smoothly glides over your lips & gently cleanses the dirt & impurities from the upper layer of your lips with organic surfactants, without irritating or drying them off.

Highly effective multi-functional Active PHA Lactobionic, prevents post-cleaning dryness and retains moisture. It is well known for boosting internal hydration, enhancing elasticity & suppleness of lips.

How Does Lip Wash Help Remove Pigmentation?

Lip pigmentation is a top most concern faced by every woman, due to various wear & tear our lips go through.

Following no or poor lip care routine, is a key factor contributing to sustained lip pigmentation. ALANNA - India’s first specialised Lip Care brand, adds a first step to your lip care routine by creating world’s first Lip Wash and completes your lip pigmentation regimen for effective & visible results. 

Lip Wash incorporates world renowned highly functional Active - Alpha Arbutin which is known to significantly reduce discoloration & pigmentation. It works on treating lip pigmentation, age spots and UV damage by controlling excess melanin production triggered due to excessive sun exposure and smoking.

Multi-functional, non-irritating Active PHA Lactobionic Acid boosts internal hydration and retains moisture even after wash, inhibiting post cleanse pigmentation. It has wound healing capacity that helps improve skin elasticity & suppleness by promoting cellular growth & collagen synthesis. Ultimately preventing pigmentation due to lip licking, biting, weather & age induced dryness. 

Lip Wash is composed of highly active lactobionic acid which prevents lips from getting dry.

How does Lip Wash Help Remove Waterproof, Long Lasting Lipstick?

We all love waterproof, long lasting lipsticks that do not wipe off easily, but then we all get stuck with the same question - how to remove these lipsticks easily? While Makeup cleansers can leave your lips dry & chapped, scrubbing & rubbing other home remedies can only make your lips feel uncomfortable. Lipstick remnants still stay stuck in lip lines & lip corners.

Foaming Lip Wash solution with its thick & silky consistency smoothly glides over your sensitive lip skin. And gently cleanse away waterproof, long-lasting lipstick sediments without irritating your lips. Lip Wash incorporates highly functional multi potent Active - PHA Lactobionic Acid, which is known for its moisture retaining & hydration boosting capabilities. It prevents your lips from drying out after washing.

Lip wash not only comes with silicone bristles on the top of the container that eases lipstick removing process; But it also offers an additional tool - Elliptical shaped Premium Silicon double sided ‘Lip Brush’ that reaches difficult corners of lips, helps exfoliate & increase blood circulation making your lips naturally pink & plump.

How Does It Help With Maintaining Lip Hygiene With Regular Mask Wearing?

Wearing a mask for a long time can create a breeding ground for a host of bacterias, when warm & trapped moisture from your breath and saliva (by lip licking) gets trapped together under the mask. Lips locked behind the mask for a long time can lead to excess/major dryness of lips & sweating can disturb ph level.

Lip Wash takes care of your lip hygiene by gently cleansing skin irritants from your lip skin with its mild yet effective thick, silky foaming solution.

It not only cleanses but also keeps your lips hydrated even after cleansing with non-irritating, multi-functional, potent Active - PHA Lactobionic Acid.

Lip Wash helps maintain lip hygiene despite regular mask wearing.
Lip Scrubbing brush comes complementary with lip wash.

What Is A Lip Brush?

Elliptical shaped double sided Lip Brush eases the process of cleansing by reaching out difficult lip corners & exfoliating lip skin. Lip brush can also be used as an applicator of your favourite lip scrub, making lip scrub a hassle free & easy experience. Rounded bristles of Lip Brush stimulates blood circulation, leaving your lips soft, pink & plump.

Dual purpose - Elliptical shaped double sided lip brush

Front

Thin bristles - Reaches difficult corners of lips & exfoliates

Lip Scrubbing Brush

Back

Rounded bristles - Awakens lip skin by Stimulating blood circulation

FAQs About Lip Wash
What is a Lip Wash?

It is an aqua based foam solution specifically formulated with high-performing Actives for deep cleansing, Intense hydration, and lightening of lips.

Why do I need a Lip Wash?

Like skincare, the first step in lip care routine should be lip cleansing, till now which was missing from lip care routine. Putting anything on your lips without cleansing, invites the problem of dry & chapped lips. Moreover, lips need extra external hydration as they do not produce sebum & can easily get dry. Resulting in lip licking, which along with other factors in the long run leads to lip pigmentation. ALANNA's Lip Wash not only cleanses but also incorporates High performing Actives for reducing pigmentation, deeply hydrating & naturally plump lips. It also eases the process of removing waterproof, long-lasting lipstick & lip stains.

What is a Lip Brush?

The Premium Silicone double-sided lip brush is made of soft food-grade silicone bristle, gentle for lip skin while exfoliating. Elliptical-shaped silicone exfoliating lip brush can easily reach hard to clean lip corners. It is gentle enough to be used daily for helping to get a smoother and fuller lip appearance.

Why does it have two types of brushes? Bristles and Lip Brush?

Silicon bristle gently removes dirt, pollution, grime & food leftover. While Lip brush is to reach tricky corners of lips (like lipstick particles into lip lines), Exfoliate & increase blood circulation to provide soft, pink, plump lips.

Which should I use, first brush or silicon-bristles?

You can use Silicon bristles first for gentle cleansing, then Lip brush for difficult corners of mouth & blood circulation.

How does it provide lip hydration ?

Lip Wash incorporates multifunctional Active - PHA Lactobionic Acid & hydration specialist - Provitamin-B3 to provide extra boost of hydration.

What are the top three benefits of Lip Wash ?

It reduces pigmentation, boosts hydration & deeply cleanses lips.

Does it remove hyper-pigmentation?

It aids in removing Hyper -Pigmentation. However, this alone is not sufficient as it stays on your lips for very little time. Accompanying it with our lip butter masks & following a proper lip care routine will reduce Hyperpigmentation.

Does it remove Pigmentation?

It aids in removing Pigmentation. However, this alone is not sufficient as it stays on your lips for very little time. Accompanying it with our lip butter masks & following a proper lip care routine will reduce Pigmentation.

Does it remove pollution particles?

Yes, it does, Thick & Silky Foam via Silicon bristles easily remove pollution grimes, dust particles & dirt accumulated during the whole day.

Does it help dark lips due to smoking?

Yes, Lip Wash is formulated with high performing Actives - Alpha Arbutin & Ferulic Acid to target dark lips & reduce pigmentation.

Can it remove lipstick?

Yes, Thick & Silky Foam via Silicon Bristles along with organic surfactants effortlessly remove long lasting lipsticks.

Is Lip Wash & Lip Scrub the same?

No, they are two very different product categories. One is for cleansing, and the other is for exfoliation.Lip Wash is a cleanser and much more mild than a Lip Scrub. Lip Wash can be used daily, but a Scrub should be used only 2-3 times a week. Lip Wash doesn't have any granules.

Will it make my lips dry after Lip wash?

Absolutely Not ! Lip Wash is specifically formulated multifunctional Active - Lactobionic Acid & Hydration Specialist - Provitamin-B3 to give your lips an extra boost of hydration.

Do I need to apply lip balm after Lip wash?

Yes, ideally, like we apply face cream after face wash, we should apply a lip balm or lip butter mask after the Lip Wash.

I have cuts on my lips; should I still use Lip Wash?

You should, but you can avoid using the silicone brush and take the foam on your finger and apply it over your lips. However, PHA Lactobionic Acid in Lip Wash has wound healing capabilities that can help your lip skin heal.

Should I use it day or night?

You can use it both in day & night and can also use it any time in a day as per need. It is dermatologically tested hence is completely safe to be used daily.

Should I use it every day?

Yes, Cleaning your lips daily will maintain your lip hygiene, keep them hydrated & will prevent lip pigmentation. It is dermatologically tested hence is completely safe to be used daily.

Why can't I use face wash to wash my Lips?

The face wash is made for your facial skin, which is less sensitive than your lip skin. Lip Wash is made exclusively for your sensitive lips.

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Statisitics of results generated after using lip pigmentation kit
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A picture of ALANNA's lip care products with swatches in background
Statisitics of results generated after using lip pigmentation kit
An image displaying benefits of lip care products
An image showing difference between ALANNA's lip care products & other lip balms
An image explaining how to use ALANNA's  Lip Pigmentation Treatment Kit
An image showing closeup of women who cured their lip pigmentation with ALANNA

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